First let’s make it clear, what is native advertising?
Native ads belong to the content advertisement sphere, they are placed simultaneously on different websites depending on their bid. They look like real articles, because they contain Title, Thumbnail Image and a content link (landing page). Depending on the websites, some of them could contain description as well.
Native ads are called also website Sponsored ads, which makes the audience understand that this is advertisement and it excludes users that are not really interested.
Native ads Formats
Different formats of Native ads exists and you should select carefully which one to use or not according to your target audience.
One of the most popular ones are the In-feed ads. They appear on social platforms like Facebook and Twitter, or could be placed in pre-approved websites through RTB platforms. This is a great way to serve your adds across a wide range of websites and increase your reach.
Another format of native ads are the Recommendation widgets which appear in the bottom sections of the websites as suggestion for similar content.
Promoted listings are another option which is used for product promotions.
In-app are those ads you will see on Free or Freemium application you are using daily, this is how developers monetize their application if they make it available for free. Ex: Spotify free version (audio + image), news apps (free version), some games app, etc …
In-ad natives would be this advertisement you see right in the middle of an article you are reading.
Paid search ads (Google, Bing) are also a form of native advertising. They are used for engaging customers that are already interested in the promoted product or service, as they show only to the users searching for specific keywords. Ex: native ads platforms, online marketing agency etc..
Seamless User Experience
Website visitors are sick of seeing banners that are picking their eyes out with some contrast colors and different Brand’s messages in which they are not really interested.
It is a good way to get awareness and higher reach, but if you want to have user engagements, you need to try harder – to tell a story, to offer something useful. Therefore native advertising is one of the best methods for high-quality lead generation.
Through native ads you can tell your story or offer your product/service to YOUR audience at the right time and the right place.
Native Platforms
So how to advertise to have a bigger reach. Of course, you can contact website directly and negotiate a native placement. But more volume of impressions or clicks you will buy, better offer you will get. That’s why we work with few native platforms, we can’t say one IS the BEST. It is influenced by your product, your targeted countries and the budget you are willing to spend to get qualified leads. Once we know about your offer and we agree to do Native. We will give you our insights on where we will advertise, always transparent with each partners! Lets us know in the comment below if you have one platform which is the absolute Results Machine!
Native advertising is a great medium to advertise!
Here are few reasons to do native ads:
♦ Native advertising get more attention/engagement than traditional display ads
♦ You can pay only for real engagement/ clicks. If someone clicks on your offer, then he is interested in it.
♦ People are aware that the ads are Sponsored which filters those who don’t want to engage. This lead to minimizing your budget spending on people that don’t want to be bothered.
♦ Native ads are relevant. You can target specific websites and audiences that are interested in your offer. Language, location, keywords, websites, time zone, demographics, devices … Those are all possible targeting options that will get you closer to the highest ROI your company has seen.
♦ No Adblock – Native ads are served as a regular content, so you don’t lose your reach by being Ad-Blocked.
♦ Responsive – no matter the device your ads will be adapted.
That should be enough to convince you that if you are not doing Native advertising, you are missing out. If you are still not really sure
Here are statistics which will make you call us right now:
♦ Native advertising have higher % of visibility than traditional display ads– 53%.
♦ Native ads have higher CTR than traditional ads (Traditional ads CTR have dropped from 9% in 2000 to 0.2% in 2012.
♦ Consumers say that they will rather share content ads with friends (32%) rather than display ads (19%)
♦ Views spend nearly the same time reading sponsored ads (1 second) as they do with editorial content (around 1.2 seconds)
♦ Native advertising could boost the brand awareness up to 82%
♦ Native ads could boost conversion rates with 60% if they use rich media.
♦ 57% of publishers make sure to create content that users care about, which puts behind brands intentions to market their products.
♦ 70% of web users prefer to learn about products and services through content ads rather than through traditional advertising.
♦ Native advertising show 53% higher purchase intent
Knowing the main advantages of native advertising, we can conclude that is a great channel for generating traffic for both parties – businesses and advertisers. Users get to interact with targeted and useful content within their scope of interests while companies are able to engage with their potential clients and increase the conversion of long term customers.
Graeme Donnely, founder of professional business profile company Quality Formations, says for Adweek:
“Native advertising has been so well accepted by internet users because it feels natural to the readers. Compared with traditional banners and pop-up ads, native ads are much less disruptive and they don’t give the feeling that the page is cluttered”
