“Gentlemen, welcome to SEO-Copywriting guide. The first rule of SEO article is you don’t talk about copy-paste. The second rule of SEO article is you don’t talk about copy-paste. Third rule of SEO: Google yells “Stop!”, your website goes limp, taps out, the fight is over. Fourth rule: Only two dofollow links per article. Fifth rule: One article at a time, fellas. Sixth rule: No short post, no bad links. Seventh rule: SEO Fights will go on as long as they have to. And the eighth and final rule: If this is your first time with SEO, you have to fight.”
Nowadays, the SEO Copywriting is crucial for your online business. Writing an effective content (SEO-Friendly) will help your website’s rank on search engines that means…
…potential clients will find you easier on Google!
Writing SEO-Friendly content helps to solve the main problem of every website:
to be found by search engines / to be found by clients!
A website, even if it’s amazing, is useless if nobody visits it…So we should find a way to make your website more visible, to make Google (and users) notice it.
One of this ways is writing SEO-Friendly content. Don’t forget that friendship is important so write SEO-Friendly contents!
Let’s talk a bit more in deep about how to write SEO content to improve your website’s performance.
How to write an SEO-Friendly article in 5 Steps:
In this article we will analyze all aspects necessary to write SEO Friendly articles, we will see how to set up the texts, links, images and meta-tags.
1. Keywords Research
The first step is to consider keywords, the ones that each user types when searching in Google.
To understand which keywords to point to your need to ask Google WHAT people look for.
Thanks to the keyword analysis you can:
See the search volumes for certain keywords.
Understand which words generate the most competition among those that interest you.
Decide which ones to use.
Create an editorial plan for your next posts.
BUT…
It’s not enough to find keywords with a high search volume.
Do you know the theory of the long-tail keyword?
“As the number of typed words increase, the search volume decrease, but the level of intention and awareness of the users increase.”
An example:
Let’s say you produce “soap”.
A related long tail keyword, could be “soap for rich women”.
So the long-tailed keyword is more specific and, for these reasons:
It has less research
It’s easier to rank your content
The users you get will be more interested on the niche.
The more keywords will be chosen wisely, the greater are the chances of showing your pages to the target you want, turning each visit into a potential customer.
2. Content is the king
The quality of the content is the key to the success of every article that wants to optimize its SEO.
The elements to consider when you are writing an SEO Friendly article are many:
Quantity and Quality
In order for your page to be noticed, some text is needed.
It’s recommended to use at least around 1000 words per article: a long article is supposedely more useful and explanatory than 5 rows of text…
And FOCUS ON QUALITY not only quantity. Write something informative, something useful!!!
Uniqueness
The first rule of SEO is you don’t talk about COPY-PASTE
The second rule of SEO is you don’t talk about COPY-PASTE
The third rule of SEO is you don’t talk about COPY-PASTE!!!
“Without SEO, nothing’s real. Everything’s far away. Everything’s a copy of a copy of a copy.”
Don’t exaggerate with keywords
The keyword you selected must be repeated several times in the text
BUT….
…the repetitions should not be forced!
If Google think that there is an exaggeration in its occurrence, it will certainly penalize your text and consequently the entire website.
Title and subtitles
The title is the first thing Google reads after the URL of the post.
The titles follow a hierarchical order, from the H1 which is the most important (the only one that must be repeated only once), going up the numbering (H2, H3, H4 …) for the subtitles.
It is therefore essential that the keyword is in the H1 and that the subsequent titles refer to the same topic.
The titles of different sizes use them to create sub-paragraphs of the main title.
Example of this article:
<h1> The first rule of SEO content is you do not talk about copy-paste </h1>
<h2> How to write an SEO-Friendly article in 5 steps</h2>
<h3> Keywords Research</h3>
<h3> Content is the king</h3>
<h4> Quantity and quality</h4>
And so on…
3. Meta-Tags
Meta tags provide the description of a web page/article, thanks to them we communicate to search engines what our page is about.
So add them, always.
4. Images
As we mentioned before, Google scan texts, but what about images?
Google is not able to recognize the subject of an image but, thanks to meta data, we can let search engines know what the image is talking about.
First you need to work on the file name, naming each image with the combination of your keywords.
Next you have to manually add the alt and title attributes that will provide Google the description of each of your images.
5. Links
The links in the article are important because they offer quality: by reading a post the reader will have all the necessary references to fully understand the topic.
Links to related articles will help him to have a full picture of the topic your article is talking about.
Search engines appreciate this kind of logic: a page that refers to other content (even external to your site), is certainly a page that will be more valid because it creates relevant connections.
“How much can you know about yourself if you’ve never been in a fight with Google”
